Barrett Distribution Centers Announces Long-Term Partnership with High-Flying eCommerce Apparel Brand nuuds

Bryan Corbett • August 21, 2023

Fashion Forward with Barrett: nuuds Embarks on a New Logistics Adventure

Franklin, MA – August 21, 2023 – Today, , a pioneering name in third-party logistics (3PL) since 1941, is thrilled to announce its newest partnership with the rapidly growing direct-to-consumer (DTC) apparel brand, . Following a rigorous selection process, which saw several industry competitors vying for the opportunity, nuuds has chosen Barrett as their 3PL provider to support their rapidly growing eCommerce fulfillment needs. Additionally, Barrett will oversee all future retail and omnichannel expansion, as well as the launch of their new children's clothing line, .


Rob Fletcher, co-founder of nuuds and Head of Operations, spearheaded the selection process on behalf of nuuds. Particularly impressed with Barrett’s hands-on approach, agility and operational capabilities, Rob stated, "As a young, growing DTC eCommerce brand, Barrett can help us grow in any direction we want. Everything we'd heard about Barrett was evident during our site visits. Their operational team and leadership exhibited unparalleled agility and understanding of our unique needs as a brand. The fact that Barrett pursued us with such vigor made us feel genuinely valued."


nuuds and tones will initially launch out of the Memphis region, where Barrett maintains a strong campus of premium eCommerce fulfillment centers powered by .


 shared his perspective: "Amazing brand, unbelievable growth story, amazing people to work with at nuuds. In the logistics world, those three adjectives describe the perfect partner. Everyone at Barrett is honored and thrilled to be chosen as nuuds’ trusted 3PL partner. Selecting a supply chain partner is one of the most critical decisions a young, growing brand makes, and we are ecstatic with their decision. Everyone at Barrett is excited to get to work!”


Launched in October of 2023, nuuds is a direct-to-consumer (DTC), elevated basics apparel brand centered around authenticity and inclusivity.  and is very well known for her influence in the social media realm. nuuds' clothing, crafted for every body type, underscores the brand's commitment to quality, comfort, and genuine representation. Just a year post-launch, nuuds' success and growth underscore the brand's resonance with its audience.


Barrett's choice by nuuds serves as a testament to the logistics provider's longstanding reputation in the industry. , Barrett is known for striking the perfect balance of scale and personalized service - big enough to deliver, yet small enough to care deeply about their partners' success.


About Barrett Distribution Centers


Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15 times, Barrett is big enough to do the job and still small enough to deeply care about your business.


About nuuds


A beacon of body positivity, nuuds is a direct-to-consumer (DTC) elevated basics apparel brand centered around authenticity and inclusivity. Their apparel, crafted for every body type, underscores the brand's commitment to quality, comfort, and genuine representation. nuuds was created to be your one stop place for attainable, high-quality basics that fit and flatter your real body like nothing else. Whether you’re wanting a super smoothing bodysuit to make you feel confident for a night out, or that insanely cozy sweatshirt you grab out of your hamper night after night, I know these are going to be your new favorite basics.


Recent Blog Posts

By Bryan Corbett November 3, 2025
Inbound Logistics Selects Barrett Distribution Centers as 2025 Top 100 3PL
By Katherine Wroth October 29, 2025
If you’ve ever stared at a 3PL proposal and wondered, “How did they get these numbers?” you’re not alone! ICYMI: Barrett joined The New Warehouse podcast to share how pricing actually works. Below are the top 10 tips and FAQs for your next 3PL search. 1) It starts with data, not a rate card A flat rate card can work for simple, one-size-fits-all operations. That’s not most brands we talk to. We build custom pricing from your data, so the solution fits how you sell and ship. What we ask for first 12 months of order volume Units per order, and per line SKU count, and on-hand per SKU Inventory snapshots, and turns Seasonality patterns, and promos Returns profile, and value-added steps When data is thin, we’ll model with clear assumptions. The fewer assumptions we need, the tighter and more accurate your pricing gets. 2) The core truth: 3PLs sell time A fulfillment operation is a time engine. Every touch, every walk path, and every carton closed takes seconds. These seconds add up to labor, your biggest cost after space. We analyze: Pick and pack methods by product type Walk paths, and slotting to reduce travel Work content at the station, from tissue wrap to branded inserts Throughput targets by hour, to size teams right Small process tweaks create big pricing differences. 3) Who’s in the room when we price? It’s a team sport. Sales brings the brand voice. Engineering models the work and solution. Finance prices the model. Ops reality-checks the floor plan. Marketing joins early to understand your brand experience, so we’re aligned before go-live. 4) Culture fit affects cost more than you think Rates matter, but so does how we’ll work together. When your team engages early, we guess less, build faster, and avoid re-dos. We bring cross-functional teammates to calls and on-site visits. We’ve even secret-shopped your store to unbox like your customer — that tells us as much about labor content as it does about your brand story. 5) The most underrated file: your item master If you give us one perfect thing, make it this: length, width, height, weight, inner and master packs, and hazard flags. The item master drives slotting, cartonization, dunnage, storage mix, and therefore your space and transportation costs. Bad dims mean shipping air — and paying for it. If item data is missing, we’ll run first article inspections during receiving, so we don’t guess. 6) SKU velocity is your pricing cheat code If 20% of SKUs drive 80% of orders, tell us. We’ll set A/B/C slotting, right-size pick faces, and build walk paths that cut travel. That trims seconds per order, which trims labor, and your rate. Control sprawl with SKU retirement, and you’ll see it in your quote. 7) Automation: when and who pays? We don’t push automation for the buzz. We propose it when ROI beats manual — period. Sometimes that’s AMRs or put walls. Sometimes it’s smarter pick logic, and a better layout. Who pays? Shared or usage-based models are common now — think cents per unit instead of a big lump sum For big, dedicated systems (AutoStore, etc.), cost sharing and longer terms make sense. Clear exit and buyout language protects both sides If your five-year growth case is ambitious, we’ll model a path that won’t lock you into a fixed cost you can’t carry if the forecast shifts 8) Cost-plus vs. unit rates Both work. For large, capital-heavy partnerships, open-book cost-plus can make sense. You see the cost stack, agree on a set margin, and share in kaizen savings. Unit rates with a solid assumptions list are the cleanest path for many brands. We’ll recommend what fits your scale, and risk profile. 9) Labor and seasonality without the chaos tax Share your seasonality curves, and we’ll build a flexible staffing plan. We run campus models in several markets, which lets us share trained associates across buildings when peaks don’t overlap. For surprise spikes, we’ll bring you options fast — overtime, weekend shifts, borrowed equipment — with costs so you can pull the right lever. 10) How long should pricing take With good engagement and access to data, two to three weeks is a fair target for a complete custom proposal. Faster is possible for simple needs, but rushing complex work means more assumptions, which often turn into changes later. This is not fun for anyone. 11. What brands can do to get a sharper quote Must-haves Clean item master with dimensions and weights 12 months of orders, lines, and units by day or week Inventory snapshot with on-hand by SKU SKU velocity and ABC classification, if you have it Returns volume, and typical work content Nice-to-haves Packaging standards with photos or SOPs Peak calendars, promo plans, and new channel launches Current cartonization logic or target box profile Compliance guides for retail, or marketplaces Deal-savers One cross-functional call with Ops, Supply Chain, Finance, and Marketing A short on-site or virtual floor walk Agreement on written assumptions in the proposal A quick note on learning curves Be careful if a provider is new to a service and wants you to fund their training via higher handling rates. This industry has clear market expectations for common services. If a price is wildly off the mark, it might not be the right fit. If both sides missed complexity during sales, we handle that with transparency — not surprises. Bottom line Great 3PL pricing isn’t magic. It’s data in, design out, with honest assumptions and a team willing to roll up its sleeves. When we understand your products, peaks, and brand experience, we can engineer the seconds out of the process and the cost out of your quote. Want us to run the numbers for you? Contact us now f or a complimentary supply chain consultation with one our Barrett 3PL experts.
By Katherine Wroth October 24, 2025
FRANKLIN, Mass. — Barrett Distribution Centers has been selected by Pompa Program , a Utah-based health and wellness company specializing in cellular health analysis and proprietary supplement products, to manage its direct-to-consumer (D2C) fulfillment and transportation operations. The partnership expands Pompa’s fulfillment footprint across the Eastern United States, ensuring faster, more reliable two-day delivery on all orders. Barrett’s Hickory Hill, Tennessee, facility will serve as the dedicated fulfillment hub, offering food-grade, temperature-controlled space and advanced inventory management systems to support its growth. “We chose Barrett because they provide the perfect combination of experience and long-term partnership,” said Bryan Oviatt , director of supply chain at Pompa. “Their proven expertise in health, beauty and wellness made them the clear choice. We’re also excited about future NetSuite integration capabilities to further enhance efficiency. We see Barrett as an extension of our team and look forward to what’s ahead.” From fulfilling cellular health testing kits to distributing premium supplements, Barrett delivers the operational scalability needed to support its expanding customer base. “We’re thrilled to partner with such a fast-growing and innovative health and wellness brand like Pompa,” said Mark Healy , vice president of customer solutions at Barrett. “Our goal is to provide a scalable foundation that supports their continued success and ambitious growth plans.” Pompa’s operations recently launched from one of Barrett’s Memphis distribution centers, a state-of-the-art facility built for high-volume, temperature-sensitive fulfillment. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About Pompa Program The Pompa Program framework integrates nutraceuticals, personalized nutrition, metabolic support and one-on-one coaching to correct dysfunction at its cellular source. Participants work with trained coaches to identify upstream factors such as heavy metal exposure, hormonal imbalances and gut dysbiosis that drive inflammation and cellular damage. Guided by Daniel Pompa, participants gain practical tools and support to detoxify their bodies, restore metabolic balance and improve overall wellness. Official Release Here
More Posts