The Barrett Blog


The latest news, trends, and insights in supply chain logistics from Barrett's own team of subject matter experts.

By Faith Artieda June 24, 2026
If you work in supply chain, you've probably heard the term omnichannel fulfillment so many times that it's started to lose meaning. It's become one of those logistics buzzwords that gets thrown around in conference sessions and sales presentations. But for brands trying to grow, omnichannel fulfillment isn't a trend—it's an operational reality. A decade ago, many brands sold through one or two channels. Today, a single brand might be shipping direct-to-consumer orders, replenishing Amazon inventory, fulfilling wholesale accounts, and managing retail compliance requirements simultaneously. The challenge isn't opening new sales channels. The challenge is supporting all of them without creating separate supply chains for each one. That's what omnichannel fulfillment really means in 2026. It's the ability to manage retail, ecommerce, marketplace, and wholesale fulfillment through a unified operation that provides inventory visibility, operational flexibility, and a consistent customer experience. And that's easier said than done. Many growing brands find themselves adding channels faster than they add infrastructure. What started as an ecommerce fulfillment operation suddenly needs to support retailer routing guides, EDI requirements, compliance labeling, and increasingly complex inventory management. Before long, inventory gets fragmented, processes become reactive, and fulfillment starts slowing growth instead of enabling it. The brands that navigate this successfully tend to have one thing in common: they stop thinking about fulfillment as a warehouse function and start treating it as a strategic part of their business. That's where the right logistics partner can make a significant difference. At Barrett, omnichannel fulfillment has been at the core of our business for decades. We support brands across retail, ecommerce, wholesale, and marketplace channels from a nationwide network of distribution centers designed to handle the complexities of modern commerce. What makes omnichannel fulfillment work isn't simply having warehouse space. It's having the systems, processes, and expertise to manage different order profiles, customer requirements, and service expectations within a single operation. A direct-to-consumer order and a retail replenishment shipment may originate from the same inventory, but they require very different workflows. One may involve individual pick-and-pack fulfillment with rapid delivery expectations, while the other demands strict retailer compliance, ASN management, and precise routing instructions. Barrett's operations are built to support both. Our technology ecosystem connects warehouse management, transportation management, customer reporting, and trading partner integrations to provide visibility across the supply chain. Combined with dedicated account management and continuous improvement initiatives, this allows customers to scale into new channels without constantly rebuilding their logistics infrastructure.The result is a fulfillment operation that can adapt as a business grows. Whether a brand is expanding into major retail accounts, increasing ecommerce volume, launching on Amazon, or managing all three simultaneously, the goal remains the same: create a seamless experience for customers while maintaining operational efficiency behind the scenes. Because in today's market, customers don't think about channels. They simply expect products to arrive on time and accurately. The companies that succeed in 2026 will be the ones that can deliver that experience consistently, regardless of where the order originated. That's the promise of omnichannel fulfillment—and it's why more brands are looking for logistics partners that can do more than move inventory. They're looking for partners that can help them grow.
By Faith Artieda June 23, 2026
Launching a new fulfillment partnership is about more than inventory transfers, system integrations, and shipping orders. It's the start of a relationship built on trust, collaboration, and a shared commitment to delivering exceptional customer experiences. At Barrett Distribution, we believe a successful go-live deserves to be celebrated.  After months of planning, onboarding, testing, and preparation, launch day represents a major milestone for both our clients and our team. That's why we don't simply flip a switch and start shipping. We make the day memorable, meaningful, and reflective of the brand we're proud to support. Here's what happens when a new brand goes live at Barrett. A Warehouse Celebration Designed Around the Brand Walk into a Barrett facility on launch day, and you may notice something unusual. The warehouse is often transformed with themed decorations, branded signage, and creative touches inspired by the client. From custom displays to branded treats and team apparel, our operations teams embrace the excitement of welcoming a new partner. These celebrations aren't marketing events or publicity stunts. They're our way of saying thank you. Thank you for trusting us with your products, your customers, and your brand reputation. We understand that choosing a fulfillment partner is a significant decision. A successful launch represents countless hours of work by both organizations, and we believe it's worth recognizing. The First Orders Get Special Attention Once the celebration begins, it's time for what matters most: executing flawlessly. The first orders are carefully reviewed and processed by our operations team to ensure everything is working exactly as planned. Inventory locations are verified, workflows are monitored, and each step of the fulfillment process is executed with precision. Our team understands that these first shipments create an important first impression. That's why launch day receives an extra level of attention and care. Every scan, every pick, and every pack matters. Bringing the Brand Experience to Every Shipment At Barrett, fulfillment is about more than getting products from a warehouse to a doorstep. It's about protecting and enhancing the customer experience. Many of the brands we serve have invested heavily in creating a unique unboxing experience. Whether that includes branded packaging, promotional inserts, thank-you cards, samples, or custom packing materials, our teams ensure those details are executed exactly as intended. Associates carefully hand-pack orders using each client's unique packaging requirements, helping create an experience that feels authentic to the brand. When the customer opens the box, it should feel like it came directly from the brand they love—not from a third-party warehouse. That's the standard we strive for every day. Quality Checks Before Every Shipment Leaves Before launch-day orders leave the building, additional quality reviews help ensure accuracy and consistency. Packages are inspected, processes are monitored, and teams work together to verify that orders are shipping correctly and efficiently. This focus on quality reflects Barrett's broader commitment to operational excellence and brand stewardship. We know our clients depend on us to represent their brand, and we take that responsibility seriously. It's one more way we help ensure a smooth launch and a positive customer experience from day one. Celebrating Success Together After the first orders are packed, verified, and shipped, everyone gets the opportunity to take a breath and celebrate. Clients and warehouse teams come together for a themed lunch designed around the brand and the occasion. It's a chance to recognize the hard work, collaboration, and dedication that made the launch possible. Implementation teams, operations leaders, account managers, warehouse associates, and client stakeholders all play a role in bringing a new partnership to life. The lunch serves as a reminder that successful fulfillment isn't just about systems and processes—it's about people working together toward a common goal. And that's something worth celebrating. More Than a Go-Live At Barrett, successful launches don't happen by accident. They are the result of proven onboarding processes, dedicated project management, operational expertise, advanced technology, and a commitment to collaboration every step of the way. Our implementation methodology is designed to help clients transition smoothly and confidently while maintaining the service levels their customers expect. But what truly sets Barrett apart is our people. Many logistics providers focus solely on moving products. We focus on building partnerships. We take the time to understand our clients' brands, customer expectations, growth plans, and long-term goals. We celebrate their milestones, protect their brand experience, and work alongside them as an extension of their team. Because to us, a go-live isn't the finish line. It's the beginning of something bigger. Ready to Launch with a 3PL That Feels Like Part of Your Team? Whether you're preparing for your first outsourcing initiative, transitioning from another provider, or scaling to support continued growth, Barrett delivers the expertise, technology, and partnership needed to help your business succeed. From customized onboarding and seamless implementations to exceptional fulfillment execution and dedicated account support, we're committed to helping brands create remarkable customer experiences from the very first order. Contact Barrett Distribution today to learn how we can help bring your next chapter to life
By Faith Artieda June 22, 2026
There's no shortage of advice for growing ecommerce brands. Buy more ads. Expand channels. Launch new products. Add more technology. But during a recent Matt's Chats webinar, one message came through loud and clear: growth isn't usually what breaks a business. Complexity does. Hosted by Matt Hertz of Third Person, the conversation brought together Barrett Distribution's Brian Corbett , Waterdrop's Head of U.S. Operations Courtney Schick , and Yuzu Co-Founder Drew Carpenter to discuss the realities of scaling modern ecommerce operations. What followed wasn't a discussion about growth hacks or overnight success stories. Instead, it was an honest look at the operational decisions that determine whether a brand thrives or stalls as it grows. "I Consistently Come Back to the People" When Matt asked what challenges growing brands face today, Brian Corbett's answer wasn't technology, automation, or AI. It was people. "I consistently come back to the people," Corbett said when discussing what separates successful operations from struggling ones. After more than a decade in supply chain and logistics—and years as an entrepreneur before that—Corbett explained that operational breakdowns often happen when brands enter new channels without the right expertise behind them. A company may have mastered direct-to-consumer fulfillment, but adding retail compliance, wholesale distribution, or major retail partners introduces entirely new requirements. Suddenly, mistakes that never mattered before become expensive problems. His point was simple but important: software matters, but experience matters just as much. "The right GM can walk out on the floor and identify a poorly labeled pallet in three seconds because they've seen it for ten years." That's the kind of expertise that can't be downloaded or installed. Growth Creates New Problems Courtney Schick offered a brand-side perspective that many ecommerce operators will recognize immediately. For Waterdrop, growth isn't just about selling more products. It's about making sure products are available exactly where customers expect them. "Having the right product at the right time in the right places." Simple in theory. In reality, it's one of the most difficult challenges in supply chain management. As brands expand across DTC, Amazon, retail, and wholesale channels, inventory planning becomes increasingly complex. Demand spikes, channel requirements, replenishment schedules, and forecasting accuracy all become interconnected. One operational issue quickly becomes a customer experience issue. And one customer experience issue can quickly become a growth issue. The Case for Simplicity One of the most interesting moments came during a discussion about multi-channel fulfillment. Should brands use different fulfillment providers for different channels? Schick's answer was immediate. "My personal preference is to have one provider that can do all those things for you." Corbett didn't disagree. In fact, he pointed to a broader trend he sees across the industry."Brands are consolidating." Rather than spreading inventory across multiple providers and facilities, many companies are simplifying their networks to reduce complexity, improve visibility, and create operational consistency. The logic is straightforward. Managing three fulfillment providers isn't just three times harder than managing one. It often creates entirely new problems around inventory visibility, communication, reporting, and customer service. For many brands, simplification has become a competitive advantage. The Unsexy Work That Matters Most Toward the end of the discussion, Matt asked a question every operator should think about: Where should brands be investing their time and resources right now? There was no discussion about revolutionary technology or secret growth tactics. Instead, the conversation focused on something much more fundamental. Data. For Waterdrop, Schick explained that one of their biggest initiatives is improving master data accuracy across the organization. Clean data impacts reporting, inventory management, forecasting, and decision-making throughout the business. Corbett expanded on that idea."Clean up your data. Clean up your SKUs." He also emphasized the importance of SKU retirement programs—removing products that no longer contribute meaningful value to the business. Excess inventory, poor data, and bloated product catalogs create friction that slows growth and reduces profitability. It's not glamorous work. But it works. As Corbett joked, it's a little like cleaning a bathroom. Nobody wants to do it. Everyone benefits when it's done. A Reminder for Growing Brands The biggest takeaway from the conversation wasn't about technology or fulfillment. It was about discipline. Successful growth doesn't happen because a company adds more channels, more products, or more software. It happens because they build operational foundations strong enough to support that growth. The brands that win aren't always the fastest-growing. They're often the ones willing to focus on the fundamentals—great people, clean data, strong partnerships, and operational excellence. As the webinar demonstrated, those principles may not be flashy. But they continue to be some of the most reliable drivers of long-term success.
By Faith Artieda June 19, 2026
FRANKLIN, Mass., June 10, 2026 — Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce fulfillment, announced a new partnership with Holderness & Bourne , a premium lifestyle brand known for its sophisticated men's golf apparel and commitment to quality craftsmanship. "Having worked with Barrett previously, I knew they had the experience, flexibility and operational expertise we needed as our business continued to grow," said Sean Eaton , director of operations at Holderness & Bourne. "Their team's responsiveness, strategic location and ability to quickly scale a solution made them the right partner to support our inventory and fulfillment requirements. We're excited to continue building on that relationship as our business evolves." Barrett's extensive experience supporting apparel and accessory brands, combined with its ability to provide scalable warehouse space, technology solutions and managed transportation services, positioned the company to support Holderness & Bourne's expedited onboarding and future growth initiatives. "Barrett is thrilled to step onto the fairway with Holderness & Bourne, a fast-growing premium golf apparel brand with a recognizable name and a loyal following among golfers who know quality when they see it," said Mark Healy , vice president of customer solutions at Barrett. "Holderness & Bourne's commitment to quality and customer satisfaction aligns perfectly with our focus on delivering dependable, flexible and scalable fulfillment solutions. We look forward to supporting their continued growth and serving as a trusted partner for years to come." Holderness & Bourne is now live at Barrett's Hillsborough, N.J., fulfillment facility, where Barrett provides inventory staging and replenishment services in support of the brand's New York operations. Located near Holderness & Bourne's headquarters, the facility offers the space, technology and transportation resources needed to support the brand's continued growth. About Holderness & Bourne Holderness & Bourne is a premium lifestyle brand focused on men’s golf apparel. It was founded around 2015 by Alex Holderness and John Bourne and centers on classic, refined golf-inspired style with modern fit and performance . Discover sophisticated, modern golf apparel crafted with premium fabrics designed for performance and comfort on the course and off. If you’re seeking golf apparel brands that prioritize craftsmanship and timeless design, our commitment to quality and fit speaks for itself. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3PL provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Media Contact: Faith Artieda Marketing Content Specialist Faith.artieda@barrettdistribution.com
By Faith Artieda June 12, 2026
When companies begin evaluating third-party logistics providers, the conversation usually starts with the obvious questions. How many warehouse locations do they have? What technology do they use? What are their shipping rates? Can they support future growth? Those are important considerations, but they often overlook something equally critical: what will it actually be like to work with this company once the contract is signed? For many brands, outsourcing fulfillment is one of the most significant decisions they will make. Inventory that was once sitting in their own warehouse, office, or distribution center is suddenly being managed by another organization. Customer orders, which directly impact brand reputation, are now being handled by people they may have only met a handful of times. That's why the strongest fulfillment partnerships are rarely built on pricing alone. One Barrett customer, Levenger, explained their decision this way: "We chose Barrett for three core reasons: their family-owned heritage aligns with our values of caring for our team, their expertise in providing high-touch services and their commitment to delivering an exceptional customer experience." What stands out about that quote is that none of those reasons have anything to do with warehouse square footage, automation equipment, or shipping rates. Instead, they speak to something many companies don't fully appreciate until they've worked with multiple providers: the quality of the relationship often matters just as much as the quality of the operation. Fulfillment Is More Personal Than Most People Realize It's easy to think of fulfillment as a transactional service. Products come in, orders go out, and everything in between happens behind the scenes. In reality, fulfillment plays a direct role in how customers experience a brand. A delayed shipment, an incorrect order, or a damaged package doesn't reflect poorly on the warehouse provider. It reflects poorly on the brand whose name is on the box. Customers don't separate the two. That's why the best fulfillment providers understand that they aren't simply moving inventory. They're representing brands every single day. When a company views fulfillment through that lens, the conversation shifts from processing orders efficiently to creating a customer experience that aligns with the brand's standards and values. High-Touch Service Means Being Invested in the Outcome The phrase "high-touch fulfillment" gets used frequently in the logistics industry, but its meaning can vary significantly from one provider to another. At its core, high-touch fulfillment means that the relationship extends beyond transactions and tickets. It means having people who understand your business, your priorities, and your goals. It means working with a team that recognizes seasonal spikes before they happen, understands the importance of a major product launch, and communicates proactively when challenges arise. The difference becomes especially noticeable when something unexpected happens. Every supply chain experiences disruptions. Inventory arrives late. Forecasts change. Retailers move deadlines. Customer demand exceeds expectations. What separates a high-touch partner from a transactional provider is not whether those situations occur, but how they are handled when they do. Brands want to know there is a team on the other end that takes ownership, communicates clearly, and works collaboratively toward a solution. That level of engagement creates trust, and trust is often what determines whether a partnership lasts for years or ends after a single contract cycle. Culture Matters More Than Most RFPs Acknowledge One of the more interesting aspects of Levenger's testimonial is their reference to Barrett's family-owned heritage. At first glance, that may not seem like an operational advantage. Yet culture has a profound impact on service delivery. Companies that invest in long-term relationships with employees often benefit from lower turnover, deeper institutional knowledge, and greater consistency. Customers notice that stability. They build relationships with account managers, operations leaders, and customer support teams who remain involved year after year. In an industry where change is constant, that continuity becomes valuable. The best fulfillment partnerships often feel less like a vendor relationship and more like an extension of the customer's organization. Problems are solved collaboratively. Improvements are discussed openly. Successes are shared. Those dynamics rarely happen by accident. They are usually the result of a company culture that values people and relationships as much as processes and technology. The Right Partner Helps You Grow As businesses expand, fulfillment requirements become increasingly complex. New sales channels, retail compliance programs, marketplace integrations, and customer expectations all introduce additional challenges. At that point, companies need more than warehouse space. They need a logistics partner capable of adapting alongside them. That is where high-touch fulfillment creates its greatest value. It provides not only the operational capabilities necessary to support growth, but also the strategic guidance and communication needed to navigate change successfully. For growing brands, that combination can make all the difference. More Than a Service Provider The most successful fulfillment partnerships are built on more than rates, systems, and service level agreements. They are built on trust, communication, and a shared commitment to delivering an exceptional customer experience.  Those qualities may be harder to quantify than a shipping rate or storage fee, but they often determine the success of a partnership long after the onboarding process is complete. High-touch fulfillment isn't simply about moving products efficiently. It's about working with people who understand the responsibility that comes with representing a brand and who treat that responsibility as seriously as the brand itself.
By Faith Artieda June 12, 2026
Recently, Barrett Distribution Centers hosted a webinar with Fulfill.com Co-Founders Joe Spisak and Dan White to discuss one of the most important decisions a growing brand can make: choosing the right third-party logistics (3PL) partner. Drawing on years of experience helping thousands of ecommerce brands evaluate, select, and transition to fulfillment providers, the conversation explored why so many 3PL searches fail, common mistakes brands make during the evaluation process, and the red flags and green flags that can help companies make better logistics decisions. The discussion featured candid insights from Joe and Dan, alongside Barrett's Vice President of Sales & Marketing, Bryan Corbett , who shared perspectives from nearly two decades in the logistics industry. Together, they covered everything from pricing transparency and onboarding expectations to operational fit, scalability, and the role relationships play in long-term fulfillment success. Whether you're searching for your first 3PL or evaluating a new partner to support your next stage of growth, these takeaways can help you avoid costly mistakes and build a stronger logistics strategy. The Challenge: Finding the Right 3PL Isn't Easy When brands realize they've outgrown self-fulfillment, they're faced with a seemingly endless list of options. They can conduct their own search, hire a consultant, rely on referrals, or work with a fulfillment matchmaking service. The problem isn't a lack of options—it's knowing which option is actually right for your business. As Joe Spisak explained: "You go to Google and type in best fulfillment company for your company. You kind of get hit with the same 10, 20, 30 different 3PLs that are sponsoring Google ads." With thousands of logistics providers in the market, visibility doesn't necessarily equal capability. The best fulfillment partner for one brand may be completely wrong for another. That's why Bryan Corbett emphasized a simple but important point: "The best people find the best 3PLs for the brands that they're servicing." The objective isn't finding the biggest name or the cheapest quote. It's finding the provider that best aligns with your products, channels, growth plans, and customer expectations. Why Price Shouldn't Drive the Decision One of the most common mistakes brands make during a 3PL search is focusing too heavily on pricing. While fulfillment costs matter, the panel agreed that operational failures often cost far more than paying slightly higher rates. Spisak shared a personal example from his time running an ecommerce business:"One of the board gaming companies almost went bankrupt during the holiday season when we got really, really messed over by one of our 3PLs. We lost hundreds of thousands of dollars." The experience ultimately led him to launch his own fulfillment operation before later founding Fulfill.com. The lesson is simple: selecting a logistics partner based solely on price can create far greater costs down the road through inventory issues, service failures, customer dissatisfaction, and lost sales. The Biggest Red Flags During a 3PL Search The panel discussed several warning signs brands should watch for when evaluating potential logistics partners. 1. Quotes Before Discovery A fulfillment provider that offers pricing before understanding your business should raise concerns. As Spisak noted: "If a 3PL is just ripping a quote right back, there's so much more that goes into proper pricing." Order profiles, SKU counts, inventory characteristics, sales channels, packaging requirements, return volumes, and retailer compliance requirements all influence fulfillment costs. Without discovery, pricing is often little more than a guess. 2. Salespeople Who Say Yes to Everything Dan White highlighted another common issue: "How many times have I seen a salesperson at a 3PL say, 'We can do that, no problem,' without even asking a question?" Experienced logistics operators know that every fulfillment operation has unique challenges. Providers that promise immediate solutions without asking detailed questions may be prioritizing closing the deal rather than ensuring long-term success. 3. Overly Complex Pricing Structures Opaque fee structures can make it difficult to understand the true cost of outsourcing fulfillment. Spisak shared:"I've seen 3PLs with 100-plus line item quotes, which is ridiculous." Brands should understand exactly how storage, fulfillment, transportation, accessorials, and value-added services are priced before signing any agreement. Green Flags That Signal a Strong Partnership Just as important as spotting warning signs is recognizing the characteristics of a high-quality fulfillment partner. Meet More Than the Sales Team Corbett encouraged brands to look beyond the salesperson during the evaluation process. The people responsible for running your account day-to-day will have a much greater impact on your success than the person who signed the contract. Strong providers are comfortable introducing operational leaders early because they view fulfillment as a long-term partnership—not simply a sales transaction. Visit the Facility Nothing replaces seeing an operation firsthand. A warehouse visit provides valuable insight into: Operational organization Inventory management practices Employee engagement Technology deployment Quality control processes Safety standards As the discussion highlighted, brands often learn more from walking a facility than they do from reviewing a proposal. Look for Similar Customers One of the best indicators of success is whether a 3PL already supports companies with similar requirements. According to Spisak:"Find a 3PL that is shipping for other companies similar to you." A provider experienced in handling comparable products, order volumes, and fulfillment channels is often better positioned to deliver a successful onboarding and long-term partnership. Why Relationships Matter More Than Most People Realize Technology, automation, analytics, and reporting continue to reshape the logistics industry. Yet despite these advancements, fulfillment remains a people-driven business. Even the best-run operations occasionally face challenges. The difference between a temporary issue and a failed partnership often comes down to communication, trust, and collaboration. Organizations that build strong relationships between account management teams, warehouse leadership, and client stakeholders are better equipped to navigate problems when they arise. The Right 3PL Today May Not Be the Right 3PL Tomorrow Another major theme from the discussion was scalability. As brands grow, fulfillment requirements become more complex. Joe Spisak explained:"The right 3PL for a $1 million ARR brand may not be the right 3PL for a $10 million ARR brand." As businesses expand, they often add: Amazon FBA and FBM programs Retail distribution EDI integrations Omnichannel fulfillment Multiple warehouse locations International shipping requirements The best logistics partners don't just solve today's challenges. They have the infrastructure, technology, and expertise to support tomorrow's growth as well. Final Takeaway: Focus on Fit, Not Just Features There is no universal "best" 3PL. There is only the best-fit 3PL for your business. Successful fulfillment partnerships are built on operational alignment, transparent communication, scalability, and trust. Brands that invest time in discovery, ask deeper questions, visit facilities, and evaluate long-term fit are far more likely to achieve fulfillment success. As the webinar made clear, choosing a 3PL isn't simply a procurement decision—it's a strategic partnership that can directly impact customer experience, profitability, and growth. The brands that get it right aren't looking for the lowest quote. They're looking for the right partner.
By Katherine Wroth June 9, 2026
FRANKLIN, Mass.— Barrett Distribution Centers , a third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced the successful transition of fulfillment operations for Delta Galil USA’s Bare Necessities and Organic Basics brands. The project included the deployment of a 100,000-square-foot operation within Barrett’s Forney, Texas facility, and was completed on an accelerated implementation timeline. "When our previous provider announced it was discontinuing operations, we had a very short window to transition two established brands without disrupting the customer experience," said Mike Irrgang , vice president of operations at Delta Galil Industries. "Barrett came highly recommended. After visiting the Forney facility, we were confident they had the capacity, expertise and urgency needed to support the transition. Their team delivered on every commitment, helping us successfully transition more than 1.6 million units and 100,000+ SKUs within just four weeks." Barrett supports a robust portfolio of apparel, footwear and lifestyle brands, helping growing brands scale efficiently through customized fulfillment solutions. "At Barrett, we know every new customer startup can be stressful, but our team of project managers, operations, customer service and IT professionals have seen it all." said Scott Hothem , senior vice president of customer solutions at Barrett. "Our teams worked closely together to develop a transition plan, proactively solve challenges as they arose, while keeping the project plan on track. We're proud to have delivered a successful outcome during a rapid transition and look forward to supporting the business for years to come." The successful implementation highlights Barrett's expertise in apparel fulfillment and its ability to execute complex transitions on accelerated timelines. About Delta Galil Delta Galil is a global leader in intimates and activewear, a high-tech apparel company harnessing the power of innovation and technology to create next-generation products. Founded in 1975 in Tel Aviv, Delta Galil has offices, factories, and retail locations around the world, from New York to Los Angeles, Tel Aviv to London, Cairo to Shanghai. Synonymous with cutting-edge innovation and next-level design, Delta Galil owns several leading brands and is a sought-after partner to the iconic, the disruptive and the digitally native. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
By Faith Artieda June 4, 2026
Behind the Scenes of Ecommerce Fulfillment: From Warehouse Shelf to Doorstep When a customer clicks "Buy Now," they expect a simple outcome: the right product arrives on time and in perfect condition. What they don't see is the complex fulfillment operation working behind the scenes to make that experience possible. For ecommerce brands, every shipment represents more than an order. It's a promise to a customer. Whether it's a rug, a beauty product, a piece of apparel, or a food item, fulfillment has a direct impact on customer satisfaction, reviews, repeat purchases, and brand reputation. At Barrett Distribution Centers, we help brands deliver on that promise every day. Recently, our team captured the journey of a Tumble rug moving through one of our fulfillment operations. While the process may appear seamless from the outside, each order is supported by a combination of technology, inventory management, quality controls, and experienced warehouse professionals working together to ensure accuracy and efficiency. Great Fulfillment Starts Long Before an Order Is Placed The customer experience doesn't begin when someone clicks "Buy." It begins with how inventory is received, organized, tracked, and managed inside the warehouse. Accurate inventory is the foundation of successful fulfillment. If inventory data is unreliable, every downstream process becomes more difficult. That's why Barrett invests heavily in inventory control processes, warehouse management technology, and operational discipline. From receiving and putaway to cycle counting and inventory audits, every step is designed to maintain visibility and accuracy across our customers' inventory. When an order enters the system, our teams know exactly where inventory is located and how to process it efficiently. Technology Creates Visibility—People Create Results Modern fulfillment requires sophisticated technology, but technology alone doesn't create a great customer experience. Warehouse management systems, automation tools, and integrated data platforms help drive efficiency and visibility. They provide real-time information, streamline workflows, and help teams prioritize work throughout the day. However, successful fulfillment still depends on people. The warehouse associates, supervisors, quality teams, customer experience professionals, and operations leaders behind every shipment are what transform data into execution. At Barrett, our focus has always been on combining technology with operational expertise. The result is a fulfillment process designed to scale while maintaining high service levels and accuracy. Quality Control Is Built Into Every Order Customers rarely think about quality control when they receive a package. That's because the best quality processes are often invisible. Before an order leaves the warehouse, multiple checkpoints help ensure products are picked correctly, packaged appropriately, and prepared for shipment according to customer requirements. These controls are especially important for brands that have worked hard to create a premium customer experience. The condition of a product upon arrival can significantly impact how customers perceive a brand. A damaged shipment or incorrect order doesn't just create operational costs—it can erode customer trust. That's why quality isn't treated as a final inspection. It's embedded throughout the fulfillment process. Every Package Represents a Brand Third-party logistics providers don't own the brands they serve, but they play a critical role in protecting those brands. For many consumers, the delivery experience is one of the few physical interactions they have with an ecommerce company. Packaging quality, order accuracy, delivery speed, and shipment visibility all contribute to the overall brand experience. When a Tumble rug arrives at a customer's doorstep, the customer isn't thinking about warehouse operations. They're thinking about the brand they purchased from. Our responsibility is to help ensure that experience reflects positively on the brand every single time. The Goal Isn't Shipping Boxes. It's Creating Confidence. Fulfillment is often viewed as an operational function. In reality, it's a customer experience function. The best fulfillment operations create confidence—for customers waiting for their orders, for brands managing growth, and for teams responsible for delivering consistent results. Every order that moves through a Barrett facility represents a commitment to operational excellence, continuous improvement, and customer satisfaction. The journey from warehouse shelf to doorstep may happen behind the scenes, but its impact is felt with every successful delivery.
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