Barrett Distribution helps launch the Order Network eXchange (onX), the open standard for AI-ready commerce operations
Barrett Distribution joins Commerce Operations Foundation as a founding member to advance the onX standard

FRANKLIN — March 31, 2026 — Barrett Distribution today announced it has joined the as a founding member, supporting the launch of the . This open industry standard defines how orders, inventory and fulfillment data flow across commerce, logistics and AI systems. onX gives brands, platforms, and logistics providers a shared language for commerce operations, built on the Model Context Protocol (MCP) to enable AI-native automation and agentic commerce. Founding members include Manhattan Associates, IBM Sterling, SPS Commerce, Radial, Ryder, Barrett, Allbirds, Ipsy, commercetools, Commerce (BigCommerce & Feedonomics), and Pipe17, among others, totaling 62 backing vendors and brands.
“Joining the Commerce Operations Foundation as a founding member reflects our commitment to advancing the infrastructure behind modern commerce,” said Douglas Varga, Vice President of Information Technology at Barrett Distribution. “As supply chains become more connected and AI-driven, standards like onX will be critical to enabling seamless data flow, smarter fulfillment, and better outcomes for our clients.” “AI has made buying effortless.
Now it’s time to make fulfillment intelligent,” said Kelly Goetsch, founding president of the Commerce Operations Foundation and Pipe17 president. “Our goal isn’t automation for its own sake, but a connected, adaptive commerce infrastructure. onX gives the industry a common language so orders move with the precision and speed of AI.”
About the Commerce Operations Foundation
The Commerce Operations Foundation is a vendor-neutral, nonprofit organization dedicated to unifying commerce operations through open standards. Its first specification, onX (Order Network eXchange), establishes a common framework for how orders, inventory, and fulfillment data move across systems. Learn more at commerceopsfoundation.org.
About Barrett Distribution
Barrett Distribution is a leading third-party logistics (3PL) provider offering customized warehousing, fulfillment, and transportation solutions for B2B and eCommerce brands. With a nationwide network and a technology-driven approach, Barrett delivers scalable, high-performance logistics solutions that drive efficiency, accuracy, and growth. Since 1941, the company has built a reputation for operational excellence, strong client partnerships, and reliable execution across a wide range of industries.
Learn more at .
Media Contact:
Faith Artieda
Marketing Content Specialist
faith.artieda@barrettdistribution.com
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