Behind the Warehouse Doors: 9 Operations Secrets from Barrett’s VP of Ops
Katherine Wroth • June 2, 2025
If you’re a high-growth brand evaluating 3PLs, there’s one thing you deserve: real answers from the people who run the floor.
I caught up with , Regional VP of Operations at Barrett Distribution Centers, to ask the questions every brand should consider — from automation and accuracy to culture, planning, and what really sets a great 3PL apart.
Here’s what he had to say:
1. Innovation Every Brand Should Know
“Our Locus Robotics system has been a game changer,” Bill shared. “We’ve seen faster pick times, quicker pack-outs, and improved labor metrics. We’re even piloting robotics for putaway now.”
Why it matters: Automation isn’t just a buzzword. At Barrett, it’s delivering measurable impact, especially during peak.
2. How to Keep Ops Running Smoothly (Especially During Peak)
“It all comes down to planning,” Bill said. “We work closely with our customers on forecasting, ramp up labor early, and create a schedule that matches capacity with demand.”
Why it matters: Smooth operations lead to fewer delays and better customer experiences. Your 3PL should be ready before the volume hits.
3. The Top Trait to Look for in a 3PL
“Accuracy, speed, and cost control. Brands need to ask: How will this 3PL deliver orders faster, reduce errors, and save me money?”
Bonus advice: Always visit the facility before signing on.
4. What Clients Are Most Surprised to Learn
“Our culture. Visitors are blown away by how invested our employees are. They know our clients’ brands and care deeply about the work.”
Why it matters: Culture drives performance. It shows up in service, accuracy and communication.
5. Going Live in 30 Days? It’s Possible.
“We had a client who needed to launch fast. From signed contract to first order out was 30 days — full integration, setup, the works. We made it happen.”
Why it matters: Your 3PL should move at the speed of your business.
6. Operational Excellence, Defined
“It’s doing things right the first time. From onboarding to pick/pack/ship — and then continuously improving to lower costs.”
7. Supply Chain Trends to Watch
“There’s a lot of noise out there. Look for solutions tailored to your business, not just the flashiest tech. And ask for proven results.”
8. Balancing Speed and Quality
“It’s not about rushing — it’s about setting the right pace. You need fast fulfillment and accuracy. One without the other won’t cut it.”
9. What Sets Barrett Apart?
“Our people. They’re embedded in the business, care about the customers and drive our success.”
Final Thought from Bill:
“Data drives everything. From setup to automation — we make informed decisions based on real numbers, not guesses.”
Are you ready for a partner who treats your brand like their own?
Contact us to schedule a complimentary supply chain consultation with our experts today.
Recent Blog Posts
Barrett Distribution joins Commerce Operations Foundation as a founding member to advance the onX standard
Your 3PL isn’t just a vendor—it’s a critical extension of your business. The right partner ensures orders ship on time, keeps inventory accurate, and delivers on customer expectations. Strong fulfillment disappears into the background, but failures are immediate and disruptive. When issues like late shipments and inventory snags accumulate, fulfillment becomes a stumbling block rather than a support system. Choosing the right 3PL is what prevents these problems from derailing your business.
FRANKLIN, Mass., Feb. 19, 2026 /PRNewswire/ -- Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced a new partnership with Mary Square , a women's lifestyle and apparel brand based in Apex, North Carolina. Mary Square is now live at Barrett's Olive Branch, Miss., fulfillment facility, where Barrett supports a network of high-growth eCommerce brands. 锘� "After outgrowing our previous 3PL, we needed a scalable partner who could move quickly during a critical time of year," said Kelly Shiley , founder of Mary Square. "Barrett launched us in less than three weeks, ensuring business continuity across two brands and three channels. Watching our first order ship felt like a true fresh start." Mary Square is known for its colorful, faith-inspired apparel and accessories, including dresses and loungewear. The company blends fashion with purpose, emphasizing uplifting messages, community and charitable giving as part of its brand identity. In addition to women's apparel under the Mary Square brand, the company offers jewelry through its Michelle McDowell brand. "We are very excited to partner with Kelly Shiley and the Mary Square team!" said Dan Klenkar , vice president of customer solutions at Barrett. "Launching across two brands and three channels in 13 business days required strong collaboration, communication, and operational goals, and we're proud to support their continued growth." Mary Square's transition to Barrett reflects the growing need for scalable third-party logistics solutions among high-growth, purpose-driven consumer brands seeking operational excellence across multiple sales channels. About Mary Square Mary Square is a women-owned lifestyle brand founded by Kelly Shiley. The company creates apparel, accessories and gifts designed to inspire confidence and spread love. What began as a creative outlet and personal recovery journey following postpartum depression has grown into a nationally recognized brand represented in more than 4,000 stores and boutiques. Each product reflects Mary Square's commitment to empowering women and celebrating life's everyday moments. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
