Toy Fulfillment: 3 Supply Chain Strategies to Consider
Scott Hothem • March 30, 2018
This year over will be purchasing toys. With the average consumer expected to spend about $800, this is a substantial time of the year for toy manufacturers and retailers. The pressures of keeping costs low while responding to greater delivery demands and options are amplified during the holidays, but need to be addressed year round. Poor fulfillment can quickly ruin a birthday or special occasion. To prevent your toys and your brand from being synonymous with disappointment, optimizing your fulfillment operations and supply chain is imperative. Here are three strategic tips that can keep your supply chain lean, fulfillment accurate and inventory efficient.
- Upgraded technology: A lot of issues that toy manufacturers and retailers run into stem from heritage systems and legacy software. Tapping into the new technologies that address customer concerns and expectations can be difficult with these tools. Implementing technology and processes that enhance visibility can keep your supply chain lean and running smoothly.
- Leverage brick and mortar locations as fulfillment centers: A lot of big companies are utilizing their inventory and store locations to meet consumer demands. This strategy is creating the opportunity to keep pace with on-line only operations by cutting shipping costs, shipping longer into the holiday season, and even offering same-day delivery. Drop shipping directly from store locations can be an efficient use of inventory as well as a great option for consumers.
- Outsource when and where necessary: Recognizing your strengths and utilizing outside skills and resources to improve your operation, specifically your supply chain, can create a tremendous advantage. Even newer strategies, like drop shipping from store inventory, can benefit from fine tuning. Too much can disrupt customers visiting the store, too little can become an expensive undertaking. Understanding how fast inventory is moving from both the storefront and distribution center is key. Scaling human resources, space and technology for peak times can also be more effective from a third party.
As more purchases shift from the store to the web, effectively handling those orders and the increased demands that accompany them has never been more important. As your brand grows and peak seasons arrive, having the ability to scale, avoid errors and keep costs down can become difficult. Leveraging the expertise and experience of a third party logistics company can relieve these pain points. With a focus on technology and a customized process that fits your supply chain needs, Barrett Distribution Centers has been creating fulfillment solutions for over 73 years.
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FRANKLIN, Mass., Feb. 19, 2026 /PRNewswire/ -- Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced a new partnership with Mary Square , a women's lifestyle and apparel brand based in Apex, North Carolina. Mary Square is now live at Barrett's Olive Branch, Miss., fulfillment facility, where Barrett supports a network of high-growth eCommerce brands. 锘� "After outgrowing our previous 3PL, we needed a scalable partner who could move quickly during a critical time of year," said Kelly Shiley , founder of Mary Square. "Barrett launched us in less than three weeks, ensuring business continuity across two brands and three channels. Watching our first order ship felt like a true fresh start." Mary Square is known for its colorful, faith-inspired apparel and accessories, including dresses and loungewear. The company blends fashion with purpose, emphasizing uplifting messages, community and charitable giving as part of its brand identity. In addition to women's apparel under the Mary Square brand, the company offers jewelry through its Michelle McDowell brand. "We are very excited to partner with Kelly Shiley and the Mary Square team!" said Dan Klenkar , vice president of customer solutions at Barrett. "Launching across two brands and three channels in 13 business days required strong collaboration, communication, and operational goals, and we're proud to support their continued growth." Mary Square's transition to Barrett reflects the growing need for scalable third-party logistics solutions among high-growth, purpose-driven consumer brands seeking operational excellence across multiple sales channels. About Mary Square Mary Square is a women-owned lifestyle brand founded by Kelly Shiley. The company creates apparel, accessories and gifts designed to inspire confidence and spread love. What began as a creative outlet and personal recovery journey following postpartum depression has grown into a nationally recognized brand represented in more than 4,000 stores and boutiques. Each product reflects Mary Square's commitment to empowering women and celebrating life's everyday moments. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
