Three Key Areas of Focus for 3PL Performance in E-commerce

Katherine Wroth • July 18, 2024

Ever wondered about the role of a third-party logistics company (3PL) in your e-commerce operations? Partnering with a 3PL like Barrett Distribution Centers offers numerous advantages. These benefits include efficient order shipping, kitting, light assembly, value-added services, reverse logistics for retail, e-commerce businesses and wholesale distribution.

The relationship you seek is not just a service but, more importantly, a long-term partnership. From a supply chain strategy perspective, we have e-commerce partners who have used our services for 10+ years. This can only be achieved by fostering a strong partnership and consistently measuring performance.


To ensure top-notch 3PL performance in e-commerce, we focus on three key areas:


1. On-Time Order Fulfillment

Customers expect their orders to be processed and shipped quickly, making on-time fulfillment a critical performance metric. This is often measured through the "click to fulfill" rate, which tracks the time from when an order is placed to when it is processed and ready for shipment. Ensuring that orders are out on time satisfies customer expectations and builds trust and reliability, crucial for repeat business and brand loyalty.


2. Accurate Inventory Management

Accurate inventory management is the backbone of successful order fulfillment. It ensures that the right products are available for picking and shipping, minimizing errors and delays. For Barrett, maintaining accurate inventory is a core component of achieving the "perfect order," which includes correct picking, packing, and on-time shipping. Implementing robust inventory management systems and regular audits helps track stock levels accurately, preventing stockouts and overstock situations. Accurate inventory management also supports effective demand forecasting and replenishment, vital for maintaining smooth operations and meeting customer demand.


3. Comprehensive Parcel Services

Offering a wide range of parcel services is another critical area of focus for 3PL performance in e-commerce. The ability to provide diverse shipping options that align with the customer's checkout preferences boosts the overall shopping experience. For Barrett, being shipping agnostic—working with multiple carriers—allows for greater flexibility and reliability in delivery services. This includes leveraging different carriers for various shipping needs, whether standard, expedited or international. A comprehensive parcel service strategy ensures that orders can be delivered on time, regardless of destination, contributing to the overall efficiency and effectiveness of the fulfillment process.


Conclusion

In summary, the three key focus areas for 3PL performance in e-commerce are on-time order fulfillment, accurate inventory management, and comprehensive parcel services. These elements are interconnected, each contributing to successfully executing the "perfect order." By prioritizing these areas, e-commerce brands like yours can enhance performance, meet customer expectations and drive business growth.


Looking for a reliable 3PL partner experienced in supporting high-growth eCommerce brands? Contact us now to speak with a Barrett expert.

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FRANKLIN, Mass., Feb. 19, 2026 /PRNewswire/ -- Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced a new partnership with Mary Square , a women's lifestyle and apparel brand based in Apex, North Carolina. Mary Square is now live at Barrett's Olive Branch, Miss., fulfillment facility, where Barrett supports a network of high-growth eCommerce brands. 锘� "After outgrowing our previous 3PL, we needed a scalable partner who could move quickly during a critical time of year," said Kelly Shiley , founder of Mary Square. "Barrett launched us in less than three weeks, ensuring business continuity across two brands and three channels. Watching our first order ship felt like a true fresh start." Mary Square is known for its colorful, faith-inspired apparel and accessories, including dresses and loungewear. The company blends fashion with purpose, emphasizing uplifting messages, community and charitable giving as part of its brand identity. In addition to women's apparel under the Mary Square brand, the company offers jewelry through its Michelle McDowell brand. "We are very excited to partner with Kelly Shiley and the Mary Square team!" said Dan Klenkar , vice president of customer solutions at Barrett. "Launching across two brands and three channels in 13 business days required strong collaboration, communication, and operational goals, and we're proud to support their continued growth." Mary Square's transition to Barrett reflects the growing need for scalable third-party logistics solutions among high-growth, purpose-driven consumer brands seeking operational excellence across multiple sales channels. About Mary Square Mary Square is a women-owned lifestyle brand founded by Kelly Shiley. The company creates apparel, accessories and gifts designed to inspire confidence and spread love. What began as a creative outlet and personal recovery journey following postpartum depression has grown into a nationally recognized brand represented in more than 4,000 stores and boutiques. Each product reflects Mary Square's commitment to empowering women and celebrating life's everyday moments. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
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